In the window of the Line 7 store on Lambton Quay...Sheerly ridiculous.

Ok. Shear style? Works. I like it. It's punny. They've got a whole wool thing going on. I get it.

However. Shaun for you? Not punny. There is no other meaning. Who is Shaun and why id he for me? I considered walking into the store and saying "Where's Shaun?" It's dumb. And not funny.

However. Congratulations, dumb marketing people. I supposed I've just played into your hands.